Orlando, FL 32832 | 407-608-8765 |
March 22, 2016
To whom it may concern:
There are not enough words to describe how special Donna Raphael truly is. Never have I met someone so gracious under pressure, so committed to her work, loyal and dedicated. I met Donna when she joined our agency as an intern in December 2012. She captured our attention from her work with Cruzan® Rum. As a social media natural, she saw that the brand lacked a social media presence. She created one out of her love for the beverage and grew it to over 10,000 raving, highly engaged fans.
As soon as Donna joined our team, she immediately began creating value. She was instrumental in taking control of a social media account for a national utilities company that was neglected and had grown to be a hub for hostile, disgruntled employees. Donna edited the privacy settings, created new social media graphics and copy points to create an optimized profile. She drafted a strategic editorial calendar and wrote daily social media posts for the client. The result? The client’s Facebook page did a complete 180 degrees – it went from being a huge image problem to a highly effective recruiting mechanism for the company. The client hired our agency to manage two additional social media platforms as a result of Donna’s results.
Before long, we promoted Donna to Web Projects Manager. In this role, Donna’s organizational and long-range planning skills truly shined. She expertly managed the development of a multitude of websites with varying timelines, complexities and objectives. She manages a team of developers while delivering exceptional customer service to our clients. Donna’s work has won both Webby and MarCom Awards. Before long, Donna was also entrusted with email marketing responsibilities for a major homebuilder. Her A/B testing activities, and strategic design decisions has resulted in higher click-through rates. Ultimately, Donna doubled the number of leads generated by email marketing for this client.
Aside from all of these professional accomplishments, Donna is simply a delightful professional and kind, generous soul. I adored working with her and I am grateful to have had her on my team. I believe in her gifts with all of my heart, and I have complete confidence that she will soar professionally. Any company is fortunate to have Donna, and I offer her my highest endorsement.
Sincerely,
Ashley Cisneros Mejia
Ashley Cisneros Mejia
Co-founder of Chatter Buzz Media, LLC, 2012-2016
President, Ashley Cisneros, Inc.